Table Of ContentPrefaceSection 1Survey1. The relationship of language and cultureNature, culture, languageCommunities of language usersImagined communitiesInsiders/outsidersLinguistic relativityThe Sapir - Whorf hypothesisSummary2. Meaning as signThe linguistic signThe meaning of signsCultural encodingsSemantic cohesionThe non-arbitrary nature of signsSymbolsSummary3. Meaning as actionContext of situation, context of cultureStructures of expectationContextualization cues, situated inferencesPragmatic coherenceThe co-operative principleParticipants' roles and the co-construction of cultureSummary4. Spoken language, oral cultureSpeech and writingIndicating statusSocial positioningsProtecting faceConversational styleNarrative styleSummary5. Print language, literate cultureWritten language, textual culturePrint and powerSocial construction of literacyText and discourseLiteracy event, prior text, point of viewGenreSummary6. Language and cultural identityCultural identityCultural stereotypesLanguage crossing as act of identityLinguistic nationismStandard language, cultural totemLinguistic and cultural imperialismSummary7. Current issuesWho is a native speaker?Cultural authenticityCross-cultural, intercultural, multiculturalThe politics of recognitionSection 2ReadingsSection 3ReferencesSection 4Glossary
SynopsisRecent social and political changes have focused attention on the debate about the relationship between language and culture. This book offers an accessible survey of key concepts such as social context and cultural authenticity, using insights from fields which include linguistics, sociology and anthropology., This book offers an accessible survey of key language concepts such as social context and cultural authenticity, using insights from fields including linguistics, sociology, and anthropology.