About this product

Product Identifiers

PublisherRoutledge

ISBN-100815376979

ISBN-139780815376972

eBay Product ID (ePID)6050086305

Product Key Features

Number of Pages496 Pages

LanguageEnglish

Publication NameReputation Management

SubjectBusiness Communication / General, Communication Studies, Public Relations, Industries / Media & Communications

Publication Year2020

TypeTextbook

AuthorHelio Fred Garcia, John Doorley

Subject AreaLanguage Arts & Disciplines, Business & Economics

FormatTrade Paperback

Dimensions

Item Length10 in

Item Width7 in

Additional Product Features

Edition Number4

Intended AudienceCollege Audience

LCCN2020-025634

Dewey Edition23

Reviews"This is the perfect time for the 4th edition of Reputation Management by John Doorley and Helio Fred Garcia. The new edition provides a thoughtful discussion of reputation in a complex world. Practitioners and students will benefit from the updated case studies and commentaries from leaders in the field. The updated discussions of how social media and globalization influence reputation will help prepare organizations for the challenges ahead. In a time of corporate and government scandals, every leader should read this book." -- Maureen Taylor, Professor and Head of Discipline, Public Communication, University of Technology Sydney "When I read the leading books on reputation management, one book stood head and shoulders above the others, the one by John Doorley and Fred Helio Garcia. They were way ahead of their time in 2006 and it's hugely significant that this key work is now available in a fourth, expanded edition." -- Tony Langham, Co-founder and Chief Executive of Lansons, London and Chair of Lansons Intermarket, New York

IllustratedYes

Dewey Decimal659.2

Table Of ContentChapter 1: Reputation Management Chapter 2: Ethics and Communication Chapter 3: Media Relations By the authors and J. Peter Donald Chapter 4: Social Media By Deirdre Breakenridge Chapter 5: Organizational Communication By Jeff Grimshaw, Tanya Mann, and Lynne Viscio Chapter 6: Government Relations By Ed Ingle Chapter 7: Community & Global Relations Chapter 8: Investor Relations By Eugene L. Donati Chapter 9: Integrated Cocmmunication By Tim P. McMahon Chapter 10: Issues Management Chapter 11: Crisis Communication Chapter 12: Corporate Responsibility By Anthony P. Ewing Chapter 13: Public Relations Consulting By Louis Capozzi Chapter 14: Challenges and Opportunities in Corporate and Organizational Communication

SynopsisReputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition, fully updated throughout and featuring notable contributions from some of the world's leaders in public relations, corporate communication, business and academia, reflects leading-edge thought, practice and scholarship. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, crisis communication, organizational communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, as well as ways to optimize the reputation asset. The book focuses on practical solutions and is embroidered by ethics. Each chapter is fleshed out with the real-world experience cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. Key updates to the fourth edition include social media management techniques for the quickly evolving age of digital media, and perspectives on reputation management in an era of globalization. This book was the first book on reputation management and, now in its fourth edition, is still a must have resource for students taking classes in Public Relations Management, Corporate Communication, and Communication Management, as well as CEOs, business leaders, and professionals working in these areas., Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.

LC Classification NumberHD59.D66 2020