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Strategic Advertising Management by Larry Percy and Richard Rosenbaum-Elliott (2012, Trade Paperback)
World of Books Ltd (10580779)
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About this product
Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-100199605580
ISBN-139780199605583
eBay Product ID (ePID)112386650
Product Key Features
Number of Pages400 Pages, 416 Pages
LanguageEnglish
Publication NameStrategic Advertising Management
SubjectGeneral, Strategic Planning, Advertising & Promotion
Publication Year2012
TypeTextbook
Subject AreaBusiness & Economics
AuthorLarry Percy, Richard Rosenbaum-Elliott
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight31.7 oz.
Item Length7.4 in
Item Width9.7 in
Additional Product Features
Edition Number4
Intended AudienceCollege Audience
