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The Riddle : Where Ideas Come from and How to Have Better Ones by Andrew Razeghi (2008, CD MP3, Abridged edition)
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- Buy it nowThe Riddle by Andrew Razeghi Abridged Audiobook MP3
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About this product
Product Information
Artists, scientists, and entrepreneurs thrive on their ability to be creative. New wealth flows to those who successfully introduce new ideas. While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, Where will the next big idea come from? In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that its possible to create conditions under which the mind is more prepared to have insights, or aha! moments. In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making Eureka moments routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of historys most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation. The Riddle illustrates how replicating these precursors - curiosity, constraints, connections, conventions, and codes - can increase your odds of success at innovation. For example, the author reveals how to inspire creativity through controllable and reproducible thoughts and behaviors such as altering your mood, changing the context in which you solve problems, creating metaphors, and even simply writing things down. He also explores the role of sleep, memory, and ethnicity as they pertain to creative insight. The Riddle takes the mystery out of the creative process and plants it squarely in the realm of thescientific. Using the techniques outlined in this book, innovators can draw on the Eureka moment again and again.Product Identifiers
PublisherBrilliance Publishing, Inc.
ISBN-101423359895
ISBN-139781423359890
eBay Product ID (ePID)64348010
Product Key Features
Book TitleRiddle : Where Ideas Come from and How to Have Better Ones
TopicLeadership
Publication Year2008
LanguageEnglish
GenreBusiness & Economics
AuthorAndrew Razeghi
FormatCD Mp3
Dimensions
Item Height0.5in
Item Length6.8in
Item Width5.2in
Item Weight3.2 Oz
Additional Product Features
Intended AudienceTrade
Number of Volumes1 Vol.
Edition DescriptionAbridged Edition
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