Cookies, web beacons and similar technology ('Cookie Notice')
Your options at a glance:
All users: You can adjust the settings for the usage of first-party cookies (and similar technologies) for marketing purposes on the site AdChoice – eBay Advertising Preferences.
This Cookie Notice is effective from 30 July 2019. See previous version of the Cookie Notice.
1. Information regarding the technologies we use
The cookies and similar technologies used by us have various functions:
Cookies are small text files (typically made up of letters and numbers) which are placed in the memory of your browser or device when you make use of our Services, in particular when you visit our website or when you open a message. Cookies allow for a recognition of a specific device or browser. There are different types of cookies:
1.1.2 Web beacons
Web beacons (also known as pixel tags or clear GIFs) are small graphic images that are used in connection with the provision of our services and which typically work in conjunction with cookies to track the use of an online service by its users. For example, when we send you emails, web beacons allow us to track if you opened the emails and clicked links to measure campaign performance and improve features.
1.1.3 Similar technologies
Similar technologies are technologies which enable the entity using it to track your user behaviour. This can be done by local shared objects or local storage, such as flash cookies, HTML 5 cookies and other web application software methods, all of which store information in your browser or device. Additionally, there are other technologies that function without local storage in your end device and instead make use of, inter alia, browser functions. In this context, a 'fingerprint' of your system is created that serves as a unique identifier.
These technologies may function across all your browsers and in some cases are not fully managed by your browser, but may need to be managed directly from your installed applications or your device. We sometimes use the terms cookies and similar technologies interchangeably.
Some of our Services can only be offered using cookies, web beacons and similar technologies. In general, these technologies enable us to track your user behaviour and identify you - even across devices. You can find more information about the personal data that we collect using cookies and similar technologies in our User Privacy Notice.
The cookies, web beacons and similar technologies used in connection with our Services serve the following functions:
1.2.1 Technologies which are operationally necessary
1.2.2 Technologies which are performance-related
1.2.3 Technologies which are functionality-related
1.2.4 Technologies which are advertising- or targeting-related
Inter alia, we collect data regarding your device (e.g. the operating system and its version) to provide a uniform service on all your devices. You can find further information on personal data that we collect by the means of cookies and similar technologies in our User Privacy Notice.
In regard to the usage of cookies, web beacons and similar technologies, we cooperate with authorised service providers. This includes, inter alia, ad networks and ad exchanges, which enable us to show you advertisements.
Authorised service providers are entitled to place web beacons and similar technologies within our online services and to place cookies on your device, as far as this is permissible according to applicable law. In this context, data for the identification of your device will be tracked, for example the IP address, the device ID or the advertising ID (IDFA - ID for Advertising or Google Advertising ID).
This enables the service providers to help us deliver content and more relevant advertisements, and to produce anonymous metrics and analytics, including conversion statistics. The processing of personal data by external service providers is subject to data protection and confidentiality agreements with us and applicable data protection laws. With regard to data processing by service providers, please check the privacy notices of the respective third-party providers.
Service providers that we cooperate with include Facebook and Google:
With the exception of the use of such technologies by our service providers or other authorised third parties, we do not permit any third-party content on sites (such as item listings, communication between users, classified listings, comments, reviews, etc.) to include or utilise any cookies, web beacons, local storage, or similar technologies for tracking purposes or to collect your personal data for the own purposes of such third parties. If you suspect that an offer or third-party content within our Services collects personal data or may use tracking technologies, please report this to spam@eBay.com.
Users in the European Economic Area (EEA) can find information on other service providers and their privacy notices within the advertising preferences.
We also use Google Signals in connection with the provision of our Services. This is an extension function of Google Analytics that enables cross-device tracking. This means that if your Internet-enabled devices are linked to your Google Account, Google can generate reports on usage patterns (especially cross-device traffic) even if you switch devices. If you have activated the setting 'personalised ads' in your Google account, Google will process data for this purpose. We do not process personal data in this respect, we only receive statistics based on Google Signals.
You can deactivate the use of Google Signals at any time by downloading and installing the browser plugin in order to opt-out of Google Analytics. This will prevent the collection of data generated by the cookie and related to your use of the Services (including your IP address) and the processing of this data by Google. In addition, you can disable the 'personalised advertising' setting in your Google Account. Details can be found here.
Users in the European Economic Area (EEA):
We make use of Google reCAPTCHA ('reCAPTCHA') within the provision of our Services. reCAPTCHA is used to check and prevent interactions through automated access, for example through so-called bots (computer programs that perform tasks automatically and independently). reCAPTCHA is used in particular to check whether data input in connection with our Services (e.g. in a contact form) is carried out by a human or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the user on the basis of various characteristics. This analysis automatically begins as soon as the user connects with the online service, e.g. visits the website. For the purposes of this analysis, reCAPTCHA evaluates various pieces of information (e.g. IP address, duration of the user's visit to the online service or the user's mouse movements). The data collected during the analysis is forwarded to Google. The analyses by reCAPTCHA are carried out entirely in the background.
We take appropriate security measures to prevent unauthorised access to data that we collect and process using cookies and similar technologies. We protect our cookies and similar technologies to ensure that only we or authorised service providers can evaluate them. For this purpose, we assign a unique identifier (ID) to them that is designed so that only we can process them.
2. Your choices
With regard to the use of advertising-related or personalisation-related technologies, you have in particular the following options:
All users: You can adjust the settings for the usage of first-party cookies (and similar technologies) for marketing purposes on the AdChoice – eBay Advertising Preferences.
If you wish to deactivate the use of any cookies – including cookies that are operationally necessary, performance-related or functionality-related – that we use within the provision of our Services, you may do so by using the settings in your browser or device, if this is supported by your browser or device. The settings must be made separately for each browser you use.
Please note that you may not be able to use certain eBay services when you deactivate cookies and similar technologies (e.g. the 'stay logged in function'). You may also need to enter your password more frequently during your browser sessions.
If you choose not to have your personal data processed by us for advertising purposes using cookies (and similar technologies), this does not necessarily mean that no advertisements will be shown to you. It simply means that these advertisements will not be personalised for you by means of cookies, web beacons or similar technologies. As a result, you will no longer receive personalised advertising in the future, but your data may still be collected as described in our User Privacy Notice.
2.2.1 All users
You can determine under AdChoice – eBay Advertising Preferences, whether you agree to the use of advertising-related first-party cookies (and similar technologies). You can also reach the AdChoice preferences directly via a link in the corresponding advertisement or in the footer of our website. You can find additional information regarding the AdChoice Programme here.
You can deactivate the use of any third-party cookies – e.g. by online ad networks – within our Services by using the settings in your browser or the device settings in your device, if this is supported by your browser or device.
You can also find information on advertising-related third-party cookies and similar technologies and how to prevent their use on the following websites:
If you delete all cookies on your device, any opt-out cookies that have already been set will also be deleted, so that you will have to declare again any opt-outs that have already been declared.
2.2.2 Users in the European Economic Area (EEA)
Previous version (effective until 29 July 2019)
This page is designed to help you understand more about these technologies and our use of them on our sites and in our services, applications, and tools. Below is a summary of a few key things you should know about our use of such technologies. You can review the contents of our full User Cookie Notice below.
Where possible, security measures are set in place to prevent unauthorised access to our cookies and similar technologies. A unique identifier ensures that only we and/or our authorised service providers have access to cookie data.
Service providers are companies that help us with various aspects of our business, such as site operations, services, applications, advertisements and tools. We use some authorised service providers to help us to serve you relevant ads on our services and other places on the internet. These service providers may also place cookies on your device via our services (third party cookies). They may also collect information that helps them identify your device, such as IP-address or other unique or device identifiers.
Full User Cookie Notice
What are cookies, web beacons, and similar technologies?
Like most sites, we use technologies that are essentially small data files placed on your computer, tablet, mobile phone, or other devices (referred to collectively as a “device”) that allow us to record certain pieces of information whenever you visit or interact with our sites, services, applications, messaging, and tools, and to recognise you across devices.
The specific names and types of the cookies, web beacons, unique identifiers, and similar technologies we use to collect information (e.g. about the pages you view, the links you click, and other actions you take on our Services, within our advertising or e-mail content) may change from time to time. In order to help you better understand this Policy and our use of such technologies we have provided the following limited terminology and definitions:
We offer certain site features, services, applications, and tools that are available only through the use of these technologies. You are always free to block, delete, or disable these technologies if your browser, installed application, or device so permits. However, if you decline cookies or other similar technologies, you may not be able to take advantage of certain site features, services, applications, or tools. You may also be required to re-enter your password more frequently during your browsing session. For more information on how you can block, delete, or disable these technologies, please review your browser or device settings.
Generally, these technologies allow our sites, services, applications, and tools to store relevant information in your browser or device and later read that information in order to identify you to our servers or internal systems. Where applicable, we protect our cookies and other similar technologies to help ensure that only we and/or our authorised service providers can interpret them by assigning them a unique identifier that is designed for interpretation only by us. We do not store any of your personal information on any of our cookies or other similar technologies.
Any personal information that we collect and store through use of these technologies is first obtained through notice and consent: We obtain your consent by providing you with transparent notice of use of the technologies and, to the extent described herein, providing you with the opportunity to make a choice to disable these technologies.
Our uses of such technologies fall into the following general categories:
We offer you the ability to opt-out of our use of first-party advertising-related cookies through our Ad Choice program. To opt-out of the use of third-party advertising-related cookies and web beacons, see the section Ad Networks and Exchanges operated by authorised third-parties below. European Economic Area (EEA) residents only can also manage their advertising and related preferences here. Opting out of our first-party advertising-related cookies, or out of third-party advertising-related cookies and web beacons as described below, does not necessarily mean that you will not see our advertising - only that this advertising will not be targeted to you through the use of first-party or third-party cookies, web beacons or related technologies.
If you would like to opt-out of all other types of technologies we employ on our sites, services, applications, or tools, you may do so by blocking, deleting, or disabling them as your browser or device permits.
Use of these technologies by authorised third-party service providers
We may work with third-party companies, commonly known as service providers, who are authorised to place third-party cookies, web beacons, or similar technologies for storing information on our sites or in our services, applications, and tools with our permission. These service providers help us to provide you with a better, faster, and safer experience.
With the exception of the use of such technologies by our service providers or other authorised third parties, we do not permit any third-party content on sites (such as item listings, member-to-member communications, classified listings, comments, reviews, etc.) to include or utilise any cookies, web beacons, local storage, or similar technologies for tracking purposes or to collect your personal information for their own purposes. If you believe a listing or other third-party content might be collecting personal information or using tracking technologies on one of our sites, please report it to spam@eBay.com.
Ad networks and Exchanges operated by authorised third parties
For more information on third-party advertising-related cookies and how to opt-out of them, please visit one of the following third party websites:
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