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Using eBay's intellectual property

Policy overview

The eBay name and logo are registered trademarks in the whole European Union, including the UK, the US and internationally. Use of the eBay name and logo are only allowed if an individual or organisation has a written licence agreement with eBay.

These guidelines explain when you can and can't use the eBay logo, name, or screenshots of the eBay website.

Make sure you follow these guidelines. If you don't, you may be subject to a range of other actions, up to and including limits of your buying and selling privileges and suspension of your account.

What are the guidelines?

Use of the eBay name

You may use the eBay name to refer to eBay (for example, "Check out my antiques on eBay" or "I sell on eBay") provided you adhere to the following guidelines:

  • Your use can’t mislead consumers as to any eBay sponsorship, affiliation, or endorsement of your company, products, or services.

  • When referring to eBay, use the eBay name in a plain text font and format only. Never use the eBay logo in a sentence.

  • Bay is always spelled "eBay". It’s never spelled "Ebay", "e-Bay", or "ebay" or any other way.

eBay Partner Network

You may apply to join the eBay Partner Network and use our special eBay banner on your website.

Use of the "Right Now on eBay" button

If you have your own web page, you can use a "Right Now on eBay" button to link your site to the eBay home page. Learn more about linking your site to eBay.

Except for the "Right Now on eBay" link button, you can’t use any other eBay logo or graphic to link to eBay. 

Use of the eBay logo

You may not use the eBay logo unless you are granted an express written trademark licence by eBay.  

Use of screenshots

You may not use screenshots from eBay unless you are granted an express written license by eBay.

Prohibited use of the eBay name and logo

eBay doesn't permit the use of its name and logo for any of the following:

  • Business cards

  • As website links

  • Domain names

  • Name of your eBay store or your user name

  • Mailing labels

  • Store windows

  • Referring to eBay in a way that could lead someone to believe that you are sponsored by, affiliated with, or endorsed by eBay

eBay domain names

eBay owns exclusive trademark rights to the eBay name in the US and internationally. We don't allow the registration, ownership, use, or sale of a domain name containing "eBay" Listings that attempt to sell an eBay domain name are removed from eBay.

While it’s popular to register, use, and sell domain names (including on eBay), you generally aren't allowed to own, sell, or use a domain name that contains a trademark owned by another person or company. Find out more about trademark and domain name basics.

When written permission from eBay is required

Use of the eBay name and logo are only allowed if an individual or organisation has a written licence agreement with eBay. To ask for permission, please submit your request using our request form.

If you have any other questions about requesting permission to use eBay's trademarks or other intellectual property, email us at

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