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Jewellery policy

Policy overview

When you sell jewellery, precious metals and loose beads on eBay, you need to follow a few guidelines:

Make sure you select a category that matches the item listed.
Make sure you provide clear and accurate information in the item description. Any listing that misrepresents (or appears to misrepresent) the true nature or value of the item being sold may be removed from eBay.
Ensure your listing complies with all local and international regulatory guidelines as detailed below.

Make sure your listing follows this policy and the guidelines detailed below. If it doesn't, it may be removed and you may be subject to a range of other actions, including restrictions of your buying and selling privileges and suspension of your account.

What are the guidelines?

To list an item in the Fine Jewellery category please follow these guidelines. If any part of the item is fine, including the gemstone(s) or the setting, the item should be listed in the Fine Jewellery category.

 

Allowed

  • Gold settings of 9 carats or above, silver of 925 parts per 1,000 pure silver or above, or platinum group metals of 850 parts per 1,000 pure platinum or above.

    • You must identify the type of metal and purity of the metal in the title, item specifics and description.

    • For the full list of fine metals, please see the 'Precious metals' section of this page.

    • Includes fine metal setting with lab-created, simulated or fashion gemstones.

  • Natural fine gemstones or gemstones with the optical, physical, and chemical properties of natural fine gemstones.

    • Natural diamonds.

    • Pearls, naturally formed or cultured.

    • For the full list of fine gemstones, please see the 'Gemstones and loose beads' section of this page.

    • Includes fine gemstones with costume metal settings or lab-created, simulated or fashion gemstone accents.

 

Not allowed

The following kinds of items should only be listed in the Costume Jewellery category:

  • Fashion metal.

  • Settings not accompanied by a fine gemstone.

  • Lab-created, simulated or fashion gemstone not accompanied by a fine metal setting.

If no part of the item is considered fine the item should be listed in the Costume Jewellery category. To list an item in the Costume Jewellery category please follow these guidelines:

 

Allowed

  • Costume metal setting, such as brass, cobalt, copper, iron pyrite, stainless steel, titanium and tungsten, or fine metal plated over fashion metal unless with a fine gemstone.

  • If your item is plated or filled it must be clearly identified as such in your title, item specifics and description.

  • Any costume gemstone unless on a fine metal setting.

  • For a full list of costume stones please see the 'Gemstones and loose beads' section of this page.

  • Any lab-created, simulated or unknown gemstone unless on a fine metal setting.

 

Not allowed

  • Fine metal setting.

  • Fine gemstone even where accompanied by costume metal setting.

  • Fine gemstone even where accompanied by lab-created, simulated or costume gemstone accents.

  • Fine gemstone accents even where accompanied by costume gemstone or costume metal setting.

  • Natural diamonds.

  • Pearls, naturally formed or cultured.

Natural and enhanced diamonds should be listed in the Fine Jewellery category.
A diamond is a mineral consisting essentially of pure carbon, crystallised in the isometric system with a:
  • Hardness of 10

  • Specific gravity of approximately 3.52

  • Refractive index of 2.42

Diamond creation and enhancement
When listing a diamond, you must include information about what type of diamond you are listing, as well as the gemstone creation method of the diamond, in the title, item specifics and description.
  • Natural, Not Enhanced: Choose this option only if you have an unenhanced, natural diamond.

  • Enhanced: If you are listing a natural diamond that has been enhanced (for example, it has been clarity-enhanced to reduce flaws), you are required to include the word 'enhanced' in the title and to specify the enhancement in the item specifics and description.

  • Lab-created: Select this option only if you are listing a lab-created diamond that has the same mineral composition as a natural diamond. Do not list a lab-created diamond in the Fine Jewellery category unless it is accompanied by a fine metal setting or other fine gemstone. You are required to identify the diamond as 'lab-created' in the title, item specifics and description immediately preceding the name of the lab-created diamond. All lab-created diamonds not mounted on a fine metal setting or accompanied by a fine gemstone should be listed in the Costume Jewellery category.

  • Simulated: Select this option if you are listing a simulated diamond that has the same appearance but not the same mineral composition as a natural diamond. A simulated diamond should only be listed in the Costume Jewellery category unless it is mounted on a fine metal setting or accompanied by a fine gemstone, in which case it should be listed in the Other or Simulated categories. If the mineral composition of the diamond is different from the natural diamond, you are required to identify the diamond as 'simulated' in the title, items specifics and description immediately preceding the name of the simulated diamond. All simulated diamonds not mounted on a fine metal setting or accompanied by a Fine Gemstone should be listed in the Costume Jewellery category.

  • Unknown: If you do not know if the diamond has been enhanced, or if it is lab-created or simulated, you should consider having the diamond certified. All unknown diamonds should be listed in the fashion jewelry category unless mounted on a fine metal setting or accompanied by a fine gemstone.

Gemstones not meeting the definition of diamond:
If the gemstone does not meet the above definition for a diamond, you cannot list your item in the Diamond or Fine Jewellery categories. If the mineral composition of the gemstone is different from the natural gemstone, you must clearly identify the item as such in all areas of your listing. For example, use words such as 'simulated' immediately preceding the use of diamond. You must also clearly describe the actual material the gemstone is made of in the item specifics and description, such as:
  • Briolite

  • Cubic zirconium

  • Diamonique

  • Glass

  • Moissanite

  • Plastic

  • Quartz

  • Rhinestone

  • Strontium titanate

Restrictions
eBay prohibits the sale of diamonds, other gemstones and metals that are sourced from countries with civil conflict or that do not comply with the Kimberley Process Certification Scheme (KPCS). When listing jewellery on eBay you agree that any item you are listing is not associated with civil conflict, terrorism or other criminal activity and complies with KPCS.
All rough diamonds must be listed in the Loose Diamonds & Gemstones > Diamond category and must comply with the Kimberley Process Certification Scheme (KPCS). All listings for rough diamonds on eBay must state that the seller complies with the Kimberley Process and that the diamond is accompanied by a Kimberley Process certificate. For more information on this process, visit the UK Government Diamond Offices.
Certification
Due to concerns from buyers about jewellery that they have received, we may not allow certain certification companies to be used on eBay. An example of a certification organisation that you may choose to consult with is GIA (Gemological Institute of America Inc).
All rough diamonds must be listed in the Loose Diamonds & Gemstones > Diamond category and must comply with the Kimberley Process Certification Scheme (KPCS). All listings for rough diamonds on eBay must state that the seller complies with the Kimberley Process and that the diamond is accompanied by a Kimberley Process certificate. For more information on this process, visit the UK Government Diamond Offices.
A precious metal is defined as:
  • Gold of 9 carats or higher (yellow, rose, white), silver of 925 parts per 1000 pure silver or above, platinum group metals of 850 parts per 1000 pure platinum or above, black rhodium plated silver, bonded gold and silver (if gold plated sterling silver), brass plated gold (greater than 9 ct gold), chocolate gold, gold plated silver, green gold, palladium, platinum, platinum flashed silver, platinum plated (if platinum plated sterling silver), platinum plated silver, rhodium flashed silver, rhodium plated gold, rhodium plated gold and silver, rhodium plated silver, rhodium plated white gold, rhodium plated yellow gold, rose gold flashed silver, sterling silver, tri-colour gold, vermeil, white gold plated silver, yellow gold flashed silver, yellow gold plated silver.

A costume metal is defined as:
  • Costume jewellery includes jewellery made with an underlying base metal in this list and plated with a precious metal: alloy base, brass, brass plated gold (less than 9 ct gold), bronze, cobalt, copper, enamel, epoxy, glass, gold-filled, gold-foiled, gold plated base, gold plated copper, horn, iron pyrite, leather, nickel, pewter, plastic, resin, rhinestone, rhodium plated base metal, rhodium plated brass, rhodium plated bronze, rose gold plated base, rubber, shell, silver plated base, silver plated bronze, stainless steel, titanium, tungsten, wood, yellow gold plated bronze.

Note: Articles made from precious metals must comply with the Hallmarking Act 1973 to ensure they meet a minimum standard of purity. Among the requirements in the Act, it is an offence to describe an unhallmarked item as being wholly or partly made of gold, silver, platinum or palladium; or to supply or offer to supply an unhallmarked item while claiming it is hallmarked. For more information, please visit the British Hallmarking Council website.
Plate and filled metals
If your item doesn't qualify as a precious metal, be sure to follow these guidelines:
  • List your item in the Plate/Fill category that matches your product, or choose the Plated or Filled option when you describe your item.

  • If you are listing a fine metal plated or filled with another fine metal it must be listed in the Fine Jewellery category.

  • If you are listing a fine metals plated or filled with a fashion metal it must be listed in the Costume Jewellery category unless it is accompanied by a fine gemstone.

  • You must clearly describe the nature of the precious metals throughout your listing. You can, for example, use the word 'gold-plated' as long as the alloy used for the plating is 9-carat gold or higher. You also have to include the qualifying word, such as 'plated' or 'filled' in every mention of the word 'gold' in your listing description.

    Note: You can use abbreviations (such as 'gf' for gold-filled, 'gp' for gold-plated, or 'gep' for gold-electroplated) in your listing title.

Stamping
Platinum, gold, and silver products must meet applicable laws for stamping. Examples of stamps:
  • Gold stamps: 10 ct, 14 ct, 18 ct, 22 ct, 24 ct.

  • Silver stamps: Sterling Silver, .925, .999.

  • Platinum stamps: Plat, Pt, 950Plat, 900Pt.

A fine gemstone is defined as:
  • Alexandrite, almandite-garnet, amber, amethyst, ametrine, ammolite, andalusite, aquamarine, beryl, black diamond, black opal, blue diamond, blue opal, blue sapphire, blue topaz, blue zircon, boulder opal, brown diamond, cats eye, champagne diamond, chrome diopside, chrysoberyl, chrysoprase, citrine, corundum, demantoid garnet, diamond, emerald, fire opal, garnet, golden topaz, green garnet, green quartz, green sapphire, green tourmaline, grossular garnet, heliodor, hessonite, hiddenite, honey amber, imperial topaz, indicolite, indicolite tourmaline, iolite, jade, jadeite, jet, kunzite, kyanite, labradorite, lapis lazuli, lemon quartz, London blue topaz, madeira citrine, malachite, mandarin garnet, mint tourmaline, moldovite, moonstone, morganite, opal, padparadscha, paraiba, Paraiba tourmaline, peridot, pink diamond, pink quartz, pink sapphire, pink topaz, pink tourmaline, prasiolite quartz, purple jade, purple spinel, pyrope garnet, quartz, red diamond, rhodolite garnet, rose quartz, rubelite, rubellite tourmaline, ruby, sapphire, smoky quartz, spessartite garnet, sphene, yellow topaz.

A costume gemstone is defined as:
  • Agate, amazonite, amblygonite, apatite, aventurine, azurite, bloodstone, blue amber, blue chalcedony, brazanite, butterscotch amber, calcite, caribbean amber, carnelian, celestite, chalcedony, charoite, cherry amber, cinnabar, created alexandrite, created amethyst, created aquamarine, created blue sapphire, created emerald, created garnet, created opal, created padparadscha, created peridot, created pink sapphire, created quartz, created ruby, created sapphire, created topaz, created white sapphire, created yellow sapphire, cubic zirconia, danburite, diaspore, diopside, drusy quartz, dumortierite, dyed howlite, fluorite, fuschite, gaspeite, goldstone, goshenite, green amber, green chalcedony, green gold, hauyne, hematite, hermatine, hickoryite, howlite, iron pyrite, jasper, larimar, lavender chalcedony, magnasite, marcasite, medusa quartz, moissanite, multi-color amber, mystic topaz, obsidian, onyx, orange chalcedony, ouro verde quartz, petalite, pezzottaite, pink chalcedony, prehnite, quartzite, quartzofe, rhodochrosite, rhodonite, rutilated quartz, sardonyx, scapolite, sea blue chalcedony, serpentine, shanseres, sodalite, sphalerite, stabilized turquoise, strontium titanate, sunstone feldspar, swedish slag, synthetic turquoise, tashmarine diopside, white sapphire, white topaz, yellow scapolite, yttrium aluminium garnet, zandrite.

Gemstone creation and treatment
When listing a gemstone, you must include information about what type of gemstone you are listing, as well as the gemstone creation method, in the title, item specifics and description:
  • Natural: Choose this option only if you have an unenhanced, untreated, natural gemstone.

  • Treated: If you are listing a natural gemstone that has been treated (for example, it has been dyed to enhance the colour), you are required to specify the treatment in the item specifics and description. You must also clearly specify the following in the item description:

    • The treatment is not permanent and loses its effect over time.

    • The treatment creates special care requirements for the gemstone to retain the benefits.

    • The treatment has a significant effect on the gemstone's value.

  • Lab-created: Select this option only if you are listing a lab-created gemstone that has the same mineral composition as a natural gemstone. Do not list a lab-created gemstone in the Fine Jewellery category unless it is accompanied by a fine metal setting or other fine gemstones. You are required to identify the gemstone as 'lab-created' in the title, item specifics and description immediately preceding the name of the lab-created gemstone. All lab-created gemstones not mounted on a fine metal setting or accompanied by a fine gemstone should be listed in the Costume Jewellery category.

  • Simulated: Select this option if you are listing a simulated gemstone that has the same appearance but not the same mineral composition as a natural gemstone. A simulated gemstone should only be listed in the Costume Jewellery category unless it is mounted on a fine metal setting or accompanied by a fine gemstone, in which case it should be listed in the Other or Simulated categories. If the mineral composition of the gemstone is different from the natural gemstone, you are required to identify the gemstone as 'simulated' in the title, items specifics and description immediately preceding the name of the simulated gemstone, for example 'simulated ruby'. All simulated gemstones not mounted on a fine metal setting or accompanied by a fine gemstone should be listed in the Costume Jewellery category.

  • Unknown: If you do not know if the gemstone has been enhanced or treated, or if it is lab-created or simulated, you should consider having the gemstone certified. All unknown gemstones should be listed in the Costume Jewellery category unless mounted on a fine metal setting or accompanied by a fine gemstone.

Niihau shell jewellery
You can list these items only in the Loose Beads category. In addition, the state of Hawaii regulates the sale and advertisement of jewellery made from the rare shells that come from the Hawaiian island of Niihau. If you'd like to sell an item made from these shells, be sure to follow these guidelines:
  • You can use the word 'Niihau' or any variation of it, such as 'Ni'ihau' or 'Niihaun', as long as you can certify in your listing that the item was made in Hawaii with 100 per cent genuine Niihau shells.

  • To describe that a piece has Niihau shells, it has to consist of at least 80% Niihau shells and be made in Hawaii. In your listing, you need to specify the exact percentage of Niihau shells that actually came from the island of Niihau, its waters, or its beaches.

Additional information

For more information please visit the World Jewellery Confederation website.

To improve the shopping experience on eBay, sellers who list articles made from precious metals or rough diamonds are required to ensure their listing complies with local and international regulatory guidelines.

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