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Links policy

Policy overview

Links that direct customers to a site other than eBay are not allowed, except when linking to:

  • Information on delivery services.

  • Product videos, e.g. reviews, product demonstrations or installation.

  • Other legally required information.

This policy applies whether the link is clickable or not, and includes any attempts to direct a customer off a page. It extends to all member-created content, such as listings, eBay Shop pages and headers, seller profile pages, newsletters, images and so on.

Links that direct customers to other eBay pages are allowed. This includes links to eBay Messages, other eBay items, eBay Shop pages, Follow seller or Add to my Favourite Sellers features.

Any permitted links cannot direct customers to pages that encourage people to view, search or purchase items off-eBay.

Make sure you follow these guidelines. If you don't, you may be subject to a range of actions. We may limit, restrict or suspend you from buying, selling or using site features. All of your listings may be removed, displayed lower or not shown in search results, without refunding any or all applicable fees. You may also forfeit special account status and any discounts. You may be subject to the application of fees and recovery of our expenses in policy monitoring and enforcement.

What are the guidelines?

Product videos

Links to product videos are allowed as long as you follow these guidelines:

  • You must be the owner of the underlying rights, including intellectual property rights, or be authorised to distribute it by the owners of such rights.

  • The video is specific to the product being sold, such as a product review, demonstration, or installation video.

  • The video included in the listing must be either:

    • An embedded video that uses HTML5 video and complies with our active content requirements, or

    • An external link directly to a video hosted on one of the following sites:

      • YouTube

      • Vimeo

      • Brightcove

      • Ustream


      • Kizoa

      • DailyMotion

      • Videolyser

      • Wistia

  • The video does not violate any eBay policy. Violations include videos that contain:

    • Contact information, such as email addresses, phone numbers or social media links. 

    • Web addresses.

    • Adult content.

    • Links to prohibited items.

    • Payment services that are not accepted by eBay.

    • Malware or viruses.

    • Malicious scripts that redirect outside of eBay

Large item delivery services

Links to large item delivery services are allowed as long as the link is to one of the following:

  • AnyVan

  • Parcelforce 48 Large

  • Shiply

  • uShip

  • Yodel XL

Third-party service provider credits

Third-parties that provide services such as image hosting and auction services are allowed to include a credit within a listing. However, the credit cannot

  • Link off-eBay.

  • Include an external (off-eBay) web address or contact information within the credit.

The credit must also follow these guidelines:

  • The credit may contain up to 10 words of text (HTML font size 3) and a logo that's 88 x 33 pixels or smaller in size.

  • The credit or acknowledgement can't contain promotional material and should only identify the service provided for the listing.

  • The credit or acknowledgement should be only for the service being provided.

  • The credit can't flash, move or be animated.

eBay Shop names or logos

Shop names can’t be a web address, plus the Shop name or logo can’t include ".com", ".net", ".org", ".edu" or any variations such as "_com" or "-com".

The above does not apply to Shop names selected before 1 July 2004.

Shop names or logos must also follow these guidelines:

  • The Store name or logo can’t include phone numbers, email addresses, or other contact information.

  • The logo can't flash, move or be animated.

By limiting links that direct customers off-eBay, we can deliver a better buying experience by:

  • Supporting a more secure marketplace.

  • Making it easier for buyers to view all content at the time of purchase, including when buying on mobile devices.

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