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Links that direct customers to a site other than eBay are not allowed, except when linking to:
This policy applies whether the link is clickable or not, and includes any attempts to direct a customer off a page. It extends to all member-created content, such as listings, eBay Shop pages and headers, seller profile pages, newsletters, images and so on.
Links that direct customers to other eBay pages are allowed. This includes links to eBay Messages, other eBay items, eBay Shop pages, Follow seller or Add to my Favourite Sellers features.
Any permitted links cannot direct customers to pages that encourage people to view, search or purchase items off-eBay.
Make sure you follow these guidelines. If you don't, you may be subject to a range of actions. We may limit, restrict or suspend you from buying, selling or using site features. All of your listings may be removed, displayed lower or not shown in search results, without refunding any or all applicable fees. You may also forfeit special account status and any discounts. You may be subject to the application of fees and recovery of our expenses in policy monitoring and enforcement.
What are the guidelines?
Links to product videos are allowed as long as you follow these guidelines:
Large item delivery services
Links to large item delivery services are allowed as long as the link is to one of the following:
Third-party service provider credits
Third-parties that provide services such as image hosting and auction services are allowed to include a credit within a listing. However, the credit cannot
The credit must also follow these guidelines:
eBay Shop names or logos
Shop names can’t be a web address, plus the Shop name or logo can’t include ".com", ".net", ".org", ".edu" or any variations such as "_com" or "-com".
The above does not apply to Shop names selected before 1 July 2004.
Shop names or logos must also follow these guidelines:
By limiting links that direct customers off-eBay, we can deliver a better buying experience by:
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