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Picture policy

Policy overview

Pictures are one of the most important parts of a listing, they let buyers see details that you can't put in words, and allow them to form accurate expectations around their purchases. Including clear and detailed photos of your items will help you to keep buyers happy by letting them see exactly what they will be getting. We require at least one picture in your listing, but suggest you add more to enable your buyers to see what to expect from the item.

Make sure your listings follow these guidelines. If they don't, some or all of your listings may be ended or not displayed in eBay search results. You may also be subject to a range of other actions, including listing fees not being refunded and limits of your buying and selling privileges.

What are the guidelines?



  • Including large, clear pictures of the item for sale

  • Including pictures of any flaws or damages so that buyers can see what they are getting

Not allowed

Not allowed

  • Including pictures that don't accurately represent the item for sale.

  • Using placeholder images to convey messages, such as no image available or out of stock, or other marketing messages

  • Including stock photos for used, damaged or defective items

  • Adding borders to your photos

  • Using a picture that is less than 500 pixels on the longest side

  • Adding additional text, artwork or marketing to pictures

  • Including watermarks


High quality images improve the buying experience. Listings that follow these guidelines are more likely to result in a sale and show up in search results from Google or other search engines.

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