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Selling with Best Offer

The Best Offer option allows you to accept offers from buyers and negotiate a price with them. You can use Best Offer on fixed price, auction-style and Classified Ad listings, as well as in eBay Motors.

Best Offer isn't available in every category. If Best Offer is not shown as an option when you list your item, it isn't available in the category you've chosen for your item.

How does Best Offer work?

You can choose the Best Offer option when you list your item for sale on eBay. With Best Offer, you give buyers a chance to negotiate the price with you. Each Best Offer is good for up to 48 hours. A Best Offer is binding, just like any other bid. There is no charge to use Best Offer.

After you receive a Best Offer, you can choose to

  • Accept the Best Offer and end the listing.

  • Decline the Best Offer. You can explain your reasons to the buyer if you want to.

  • Respond with a counter-offer. If the buyer doesn't respond within a reasonable amount of time, you can let the counter-offer expire.

  • Let the offer expire after 48 hours or when the listing ends, whichever comes first.

Adding Best Offer to your listing

To add Best Offer to your listing:
  1. Go to the Choose a format and pri ce section in the Sell Your Item form.

  2. Tick the Best Offer box.

  3. If you want to respond automatically to offers, enter the price limits and tick the appropriate boxes.

Responding to offers individually

You'll be notified by email if an offer comes in, and the offer will be shown on your Offer History page in My eBay. You have up to 48 hours to respond or the offer is automatically declined.

To view your offers:
  1. Sign in to My eBay.

  2. Under Sell on the left-hand side of the page, click Active.

  3. Select Open offers to filter all the items that have outstanding Best Offers.

  4. Select Respond to Offers to go to your Deal Sheet and review offers submitted by buyers. Offers are sorted according to price with the highest offer displayed at the top of the list.

Seller Hub users can see offers in Seller Hub > Overview > Pending actions.

Responding to offers automatically

If you expect multiple offers, or you have a price range that you'll accept for your item, you can respond to offers automatically. The Best Offer system will automatically accept or decline offers outside of price limits you set. Buyers will not know that you have set these limits, and you can change your price limits at any time, as long as the listing is still active.

The upper limit price you set must be lower than the Buy it now price.

  • If you get an offer at or above your upper limit, the Best Offer system automatically sends an email to you and the buyer saying that the offer has been accepted. This means the item has sold, and the buyer will be directed to pay you.

    • Example: Your Buy it now price for your car is £20,000. You know you’d accept £18,000, and you know you’d never accept less than £16,000. You can set both price limits. The Best Offer system will automatically decline any offer less than £16,000 and accept the first offer of £18,000 or more. You’ll need to respond individually to any offers between £16,000 and £18,000.

  • If you get an offer below your lower limit, the system automatically sends an email to the buyer declining the offer. The buyer may submit a higher offer, or you can send a counter-offer.

You also can set just one of the limits to respond automatically:

  • Set the upper limit: Your Buy it now price for your car is £20,000. You know you would accept £16,000, so you can set the upper limit to £16,000. The first buyer to offer any amount from £16,000 to £20,000 automatically wins the item. You then respond individually to offers below £16,000.

  • Set the lower limit: Your Buy it now price for your car is £20,000. You know you would never accept less than £16,000, so you can set the lower limit to £16,000. The system will automatically decline all offers below £16,000. You then respond individually to any offers at or above £16,000.

You can't respond to offers automatically if:

  • You've put an item on sale using Markdown Manager

  • The buyer included terms in the offer

  • You don't see the automatic response option on the Sell Your Item page

Multi-quantity listings

If you are selling 2 or more identical items in a single listing, buyers can make an offer for all, some or only one of the items in the listing.

  • For example, if you are selling 4 of an item and the Buy it now price is £25 each, the buyer can make a Best Offer for all 4 items at £80.

After you accept a Best Offer on a multi-quantity listing, the same buyer can make an offer on all, some or one of the remaining items if more of the items remain in the listing.

As soon as all of the items have been sold, either through Best Offer or Buy it now, the listing is immediately closed and any further offers are automatically declined.

Note: The Best Offer option is not currently available for listings with variations.


  • If you decline an offer, and the buyer is eligible to make more offers, you can send that buyer a counter-offer that's higher than the declined offer but lower than your Buy it now price.

  • If you make a counter-offer and the buyer does not respond to it within 48 hours or before the listing ends (whichever comes first), the counter-offer automatically expires.

P&P costs and Best Offer

For listings where you have specified P&P costs for the item, the Best Offer price includes only the listed item. For listings where you asked buyers to contact you about P&P, buyers may choose to include P&P in their offer price.

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