Discounting Shop items with a Sale event
Sales are a great way to promote items in your eBay Shop. You can create sales that are seasonal, for specific holidays, for specific categories, or just to clear out inventory.
Fixed price listings can be discounted by a percentage amount or by a specific monetary amount. For example, an item selling for £10 can be discounted by 20% or by £2. This means the item is on sale for £8 in both cases.
Discounts can't be applied to auction-style listings.
You can increase the offer by adding free postage to the listings you are discounting. If you add free postage to your discount, it applies to the first domestic delivery service you selected when you listed your item. The free postage discount doesn't apply to any additional services that you included in your listing.
All items can be discounted by 5% to 75%. The sale price of your item will appear as a Buy it now price on the site. Price discounts also show up for buyers with a special look (value pricing and calculated discount) in the following areas:
Creating and managing sales
You can create and view draft, scheduled, active and ended sales within Promotions Manager dashboard. Sales can be scheduled for a later date or copied and repeated once they're over.
To create a sale in Promotions Manager:
To edit a sale in Promotions Manager:
Once a sale is active you will not be able to change the discount or add new items. You can edit the Sale event name, Sale event description, change the end date or select a new image directly on the Review and launch page. To remove items, select Edit in the Discount type and items section and use the tick box on the left to select which items you want to remove.
Understanding your item markdown report:
As well as editing a sale, you can select Report from the Actions drop-down or select Active in the Status column. The report gives you a count of the items you selected for your sale and shows the status of each item. Click the blue info icon by the item count to see a description of each status.
Promoting your sales
Promote your sale by sending an email to announce your discounted listings to your eBay Shops newsletter subscribers. The number and frequency of emails you can send is based on your subscription limits and other eBay policies.
Creating and editing a promotional email for markdowns
When you create your sale, tick the Newsletter box on the Review and launch page. Your first mailing list is selected automatically:
Once the sale has begun, you will no longer be able to tick or untick the Newsletter tick box.
If you don't have any mailing lists, the Newsletter will not be sent. Take a step-by-step tutorial about setting up your email mailing lists.
You can't add a listing to a free postage sale if it includes 1 or more of the following:
Limits to Markdown sales
Markdown sales are limited in these ways:
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