Adding a subtitle to your listing can increase buyer interest by providing more descriptive information about an item. Buyers can see this information about your item below the main title when they are browsing categories or conducting searches. It's a good idea to include information in the subtitle that may not fit in the smaller title area, but would be of interest to potential buyers.
Note: Words in your Subtitle will not be searchable when buyers conduct a basic title search. However, the text will appear in search results if the buyer searches within the title and description.
Why add a Subtitle?
It is a good idea to add a Subtitle to your listing if:
You run out of space when typing in your title information
You want to get potential bidders interested in your listing by providing them with more important information about the item
You want to make your listing stand out
How to add a subtitle to your listing
1. Go to the listing form. (If you're revising an existing listing, make sure you know about the restrictions on revising listings.)
2. In the Describe your item section, enter your text in the Subtitle field.