Search the Help pages (Does not search for items or products) Search Help Pagestips
Enter your Help search terms here (Example:'contact seller')

Listing Analytics

eBay Listing Analytics helps you become a more effective seller. You can review key metrics of your listings and see how your listings are performing.

Subscribing to Listing Analytics

Listing Analytics is free for all sellers. Here's how to subscribe:

  1. Go to My eBay

  2. Click the Applications tab

  3. Look for Listing Analytics

  4. Click the Subscribe button

After you've subscribed, you can use Listing Analytics any time by going to the Applications tab in My eBay.

Search to see your listings' performance

You can review the performance of your listings by searching for them by keyword or by item number.

To search by keyword:
  1. Enter keywords in the box under Search to see your listings' performance.

  2. Click the Search button.

The results will be presented in order of how they'd show up in standard eBay search by Best Match. Learn more about Best Match.

To search by item number:
  1. Enter the item number in the box under Search to see your listings' performance. You can review performance of an active listing or one that has ended within the previous 30 days by entering the item number of that listing.

  2. Click the Search button.

View performance data for all your listings

To review all your listings or listings for a particular category, click the View performance data for all your active listings link.

If you want to narrow your results, you can choose a category using the link right above the table or your listings.

You can also click the Auctions only or Buy it Now only links if you only want to view information for auction-style listings or fixed price listings.

Review key metrics

On the same line as each listing, you'll see key metrics that tell you how the listing is doing.

  • Rank – Rank is the search placement of your listing with respect to other listings. The rank is the result of a search using the keywords that you entered in the listing analytics search box. Buyers may use different search words.

  • Format – Format describes whether an item is offered through an auction-style listing or a fixed price listing.

  • Impressions – Impressions are the number of times your listing appears to potential buyers in a search.

  • Clicks – Clicks are the number of times buyers clicked on your listing in search to view your listing.

  • Click through – Click through is the number of clicks divided by the number of impressions. A higher click through rate is better, meaning members were more likely to click on your item when they saw it in a search.

  • Sold items – Sold items are the number of times buyers purchased an item from your listing. This number will only be greater than one when your listing is a multiple quantity fixed price listing.

  • Sell through – Sell through is the number of items that sold divided by the number of clicks for your listing. A higher sell through rate is better, meaning members were more likely to buy your item when they clicked to view your listing.

  • Watchers – Watchers are the total number of members watching your listing.

  • Sales – Sales is the value of items sold in a listing.

The information you receive doesn't include numbers from the past 24 to 48 hours. Because of the delay, if you make a change to a listing, we recommend you wait a few days before measuring your listing's performance again. Rank information is real-time.

What should I do if my item has a low impression count?

  • Your item may be new and has not yet been seen by many buyers

  • Buyers may not be searching for your item

  • Your item may be returned in search results, but not sorted highly enough to receive impressions. Learn more about how to improve your search standing.

Tips for improving your click & sell through rates

Tips for improving click through rate:

If your listing has a low click through rate, compared to others, it might be that it is not as well presented on the Search Result Page and therefore doesn’t draw attention to it: 

  • Price competitively and be clear about shipping costs

  • Become an eBay Premium Service badge holder and offer a minimum returns period of 14 calendar days, same or 1 day dispatch, express delivery option, free domestic delivery option

  • Offer free P&P

  • Use high quality pictures

  • Write an effective title

  • Use item specifics, especially item condition

  • List in a different format

Tips for improving sell through rate:

 If your listing has a low sell through rate, compared to others, it might be that your potential buyer does not get all desired information in your view item page.

  • Include more and large pictures

  • Make sure your the title fits the product

  • Keep the information consistent within the item description. A common mistake is specifying shipping costs while listing, but then showing a different amount in the item description.

  • Offer multiple postage options, including free or discounted postage. Buyers want choice and offering a postage discount may encourage buyers to buy additional items from you.

  • Cross promote your items to get more traffic to your listing

  • Include a clear returns and refund policy

  • Focus on customer satisfaction. Check your seller Dashboard and the detailed ratings performance reports on a regular basis. Go to your Seller Dashboard now

  • The tips for click through rate also affect sell through rate

Identify best and worst performers

You can click on the headings above a column to sort best and worst performing listings by that topic. For example, if you click the Sold items heading, your listings are sorted by those that sold the most to those that sold the least. By sorting by column headings, you can quickly tell which listings are performing best or worst.

 Compare your listings against the top 5 listings of other sellers:  

  • The numbers you see in the top 5 are averages of the numbers from the top 5 fixed price format listings, based on a search with the keywords you entered.

  • When you enter different keywords in the search box, different listings will show up in the top 5 and you may see different numbers.

  • This comparison can help you identify areas, where the listing performance is noticeably lower than other listings.

  • In the case that one of your listings is within the top 5 we will not show you the benchmark data. You can just use your top performing listing and use it as a benchmark.

Export listing metrics

Listing Analytics provides metrics for up to 30 days. Export your listing metrics to keep a historical record of your performance data. If you have high sales volumes or more advanced requirements for analysis, you may prefer to export listing metrics and work within the spreadsheet application.

To export listing metrics, click the Download button that appears above search results and to the right.

System requirements

  • Internet connection

  • Microsoft Internet Explorer 6 or later, Mozilla Firefox 1.5 or later, Apple Safari 2 or later

  • Supports any operating system, including Windows and Mac

Contact Customer Support

If you have an additional question about this subject, please email us at Customer Support.
If you would like to ask a question on another subject, please use the Contact Us page.

Contact us

Have a question? We can help.

 Contact us

Ask eBay members

Get help from other eBay members. Visit the Answer Centre to post a question.