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Adding pictures to your listing

Adding pictures to your listing helps you increase sales, gives your buyers a more accurate idea of what to expect and distinguishes your listing from others of its kind. You can upload pictures to eBay, and you can also include pictures that you've stored on another website.

Standard features and upgrade options

You can add 1 picture for free with each listing. The picture appears in your listing and next to your item's title in search results. This picture, also called the gallery picture, is always copied from the first picture you add to your listing, and it's the same as the picture that's automatically displayed at the top left of your listing. The gallery picture is generated after a listing is accepted. It usually appears in a few minutes, but may be delayed by a few hours when the eBay site is very busy.

You can also add up to 11 more pictures per listing. These pictures all display in a viewer at the top left of your listing. In some cases, fees apply for additional photos. We store standardised copies of your photos on eBay, and they stay in your completed listings for up to 90 days, so they can be re-used when you relist or sell similar items. 

When fees apply, your additional pictures plus upgrades to display larger pictures in your listing are available for a single, discounted fee with the Picture Pack listing upgrade. You can also use the Gallery Plus listing upgrade to show larger pictures that appear in search results.

Using the photo uploader

To add pictures to your listing:
  1. In the Bring your pictures to life section of the listing form, click the Add/Edit Photos button.

  2. Click the Select photos from a file browser button and find the picture or pictures you want to add to your listing. To select several files, hold down the Ctrl key (Windows) or the Command key (Mac) while you select the files you want to open.

  3. You can crop, rotate and adjust the brightness and contrast of the picture shown in the preview window by clicking the button with the appropriate icon. Then click the Apply button.

  4. If you'd like, you can select optional picture upgrades. (These options may be pre-selected for you if they're free for your listing). When you're ready to upload the pictures you've added and edited, click the Upload button.

Other things to know:

  • You can add pictures of up to 7 MB in size.

  • You can add several pictures to the upload window at the same time.

  • The uploader standardises your pictures before they're uploaded.

Copying pictures from a web address

You can copy your pictures from a website instead of uploading them from your hard drive. Your pictures will then be automatically optimised, and will be stored by eBay.

To add pictures to your listing:
  1. In the Add pictures section of the listing form, click the Add/Edit photos button.

  2. Click the Import from web link.

  3. Find the picture you want to upload and enter the URL in the field. Click the Add another link button to add additional pictures.

  4. The web address (URL) will appear in the Pictures URL column (See B below) with the status Complete.

  5. Click the Import button to copy your pictures in to your listing.

Other things to know:

  • You can add pictures of up to 12MB in size.

  • You upload pictures from your picture-hosting website using a URL from that site.

  • Standardised copies of the pictures are stored on our website for use.

Replacing pictures

Replacing a picture using our picture uploader

We don't automatically overwrite and upload pictures that you've updated or edited on your computer after you use them in a listing. To replace a picture with a newly edited version, select Revise your item in My eBay or Seller Hub to delete the existing picture from your listing, and then upload the picture again.

Replacing a picture copied from a web address

If you're using a picture uploaded from a web address in your listing, and you'd like to replace the picture, you must use a new URL.

  1. Take a new, clear picture that meets our requirements.

  2. Upload the picture to your hosting site using a new URL, rather than overwriting the picture at the existing URL.

  3. Open your listing and go to the Add pictures sectiion.

  4. Click the Add/Edit pictures button and delete the picture you’d like to replace.

  5. Click the Import from the web link.

  6. Enter the new URL of your replacement picture in the field indicated.

  7. Click the Import button to copy the new picture into your listing.

For Good ‘Til Cancelled listings

If you're replacing a current picture that doesn't meet our requirements, be sure to update your listing with the new URL once you’ve uploaded your new picture to the web. Our system won’t be able to find your updated picture if you haven't changed the URL in your listing. If you don't revise your listing with a new URL, your listing could be cancelled

Best practices and quality standards

To make sure buyers get a good look at the item they're thinking about purchasing:

  • Try to use a photo that is at least 1600 pixels on the longest side. This will give you a better result. However, we recommend you don't enlarge smaller images to make them 1600 pixels. The photos you use must be at least 500 pixels on the longest side.

  • You can upload photos in these file formats:

    • JPEG (.jpg file extension)

    • PNG (.png file extension)

    • TIFF (.tif file extension)

    • BMP (.bmp file extension)

    • GIF (.gif file extension)

  • If your photo is in JPEG format, it should have a quality of 90 or higher on the 0-99 JPEG quality scale. We'll then optimise it for display in your listing.

  • Photos can't have borders or text on them.

  • Listings must have at least one photo.

  • Only use a stock photo for a new, unused item. For all other items, upload a photo that shows its actual condition.

  • When using our catalog to list a used item, don't use a stock photo. Upload a photo of the item that shows its condition.

  • Make sure any photos imported from the web are HTTPS compliant to avoid security warnings in browsers.

Before you start the upload process, rename your photo files with names that will help you remember what they are, and put them in a folder on your computer where you can find them quickly and easily in case you need them again.

For more information on other requirements for sellers and tips on how to meet—and exceed—buyers' expectations, read our Selling practices policy.

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