How do I change the name of my eBay Shop?
Change the name of an existing eBay Shop
You can change the name of your shop at any time,and as often as you like:
Note: The name you choose determines your Shop's website address (or 'URL'). For example, if your Shop's name is 'Fine Jewellery', your Shop's URL is: http://stores.ebay.com/fine-jewellery. eBay will take out special characters (apostrophes, spaces, &, $, etc.), add hyphens between words, and make all letters lowercase.
Tips to selecting a name for your eBay Shop
Choose a name that immediately lets buyers know what you're selling. For example, a straightforward name such as 'Ben's Computers' will be more helpful to buyers than a less descriptive name such as 'Zebra Park.' A straightforward Shop name can also help web search engines find your Shop when buyers are looking for your items.
Your Shop name:
We recommend that you change your name only rarely, if at all, because any bookmarks your buyers have set up or marketing links you have created will no longer work. For normal web search engine rankings, your eBay Shop will be ranked as a new site.
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