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Tips for successful selling

Whether you're new or an experienced eBay seller, consider using these tips to help you succeed. Make sure that you know the rules for sellers before listing on eBay. If you're not sure if we allow you to sell your item on our site, check our list of prohibited and restricted items.

Follow our listing recommendations

When you list items on eBay, we provide recommendations to help you create your listings. Our recommendations are based on research of similar listings, and are designed to help you get the most money for your items and sell them quickly.

Our listing recommendations appear as you create a listing, in My eBay, and in Selling Manager and Selling Manager Pro. We also might send you an email reminder about the recommendations, with links to the specific listings that we think might need a little help. Our goal is to help you create listings that are more informative and attractive to buyers and improve your chances of selling your items. For example, offering free shipping or accepting returns can make your listings stand out more than ones that don’t. Similarly, using descriptive keywords in your title can motivate buyers to look at your listing, instead of moving on to another listing in search results.


Listing types


When you're creating your listing, you see pricing recommendations based on similar items that are currently active or have sold on eBay. This information gives you insight into how to price your item.

For your active listings that haven't sold in a few months, we also provide price recommendations, to help improve your chances of selling your item.


The title is one of the most important aspects of your listing. Our title recommendations help you identify important words such as brand name, size, or other descriptive information that a buyer might use in their search.

The way you word the title affects whether your listing appears in buyer search results. Learn more about writing a good title and description.

Item specifics

Entering item specifics ensures that buyers find your listing when they use this information in their searches.

We provide item specifics recommendations to help you determine how to improve your listings so that they perform better in buyer searches. In some cases, we also suggest item specifics key words to include based on the listing category, title, and description.


High-quality photos can help you increase sales, give your buyers a more accurate idea of what to expect, and distinguish your listing from others.

The photo recommendations we provide tell you which photos in your listings don't meet our quality standards, and what to do to make them better.

Learn more about taking great photos.

Global Shipping Programme

We provide recommendations for listings that are eligible for the Global Shipping Programme, which makes your item available to millions of buyers worldwide.

With the Global Shipping Programme, when your item sells to an international buyer, you deliver the item to the UK Shipping Centre and international postage experts take care of the rest.

eBay Top-rated seller

eBay Top-rated sellers are PowerSellers who, at an account level, consistently provide the best buying experiences to their customers. Sellers who meet our eBay Top-rated seller requirements and ensure their listings meet eBay Premium Service requirements receive a number of benefits, including a discount on final value fees.

Other listing strategies

  • Choose the most specific category available to help buyers find your item. For an extral fee, you can list your item in 2 categories to maximise your item's visibility.

  • If your item is associated with a product in our catalogue, use product details and a stock photo from our catalogue for your listing description. By including product details you can save time, create a more complete listing description, and make your item more visible to buyers. When selling used, refurbished or flawed items, we recommend you also include pictures of the actual item for sale, in addition to a stock photo.

  • Use our advanced selling tools to save time creating and managing your listings.

  • Plan your pricing strategy. In addition to following our pricing recommendations, you can also search completed eBay listings and visit online shops that sell similar items to help you choose a starting price for fixed price or auction-style listing, and decide whether you'd like to set a reserve price on your auction-style listing.

  • If you don't offer free postage & packaging, consider using calculated P&P and decide which postage service you'll use. Pack your item so that you can weigh it and measure its length, width and height so you have this information when you create your listing. When you use calculated postage, you won't need to guess the amount it will cost to send the item.

  • Consider creating your seller account before you begin listing your item to avoid delays.

  • If you want to open your own eBay Shop, learn more about selling with eBay Shops.

Expand your selling options

  • Explore listing upgrades to distinguish, promote, and enhance your listing. Listing upgrades include making your title bold and adding a subtitle.

  • Use multi-quantity listings to list identical items all at once with a Buy it now price.

  • Sell multiple similar items in a single listing by creating a listing with variations. For example, you can list a T-shirt in various sizes and colours in a single listing instead of creating separate listings for each variation.

  • Manage your market. eBay is a global community and you need to decide where you want to sell your item and if you want to add buyer requirements to your listing. Learn more about the requirements for and benefits of selling internationally.

  • Offer PayPal as a payment method. We recommend accepting PayPal as a fast, easy and secure way to accept credit card or bank account payments on eBay. To keep eBay a safe place for both buyers and sellers, we require new sellers to offer either PayPal or a merchant account credit card as an accepted payment method. You can sign up for PayPal before you list your first item for sale, or when you list your first item.

  • Use our selling tools to list more items and automate seller tasks. Use selling tools if you want an easy way to manage your growing eBay business or just need to list a lot of items at once.

Communicate with buyers

  • Make sure that you attract the right buyers for your item by selecting buyer requirements and using buyer management tools including the blocking bidders and buyers feature.

  • Check the buyer's Feedback profile, including detailed Feedback comments from other sellers. Learn more about knowing your buyer.

  • Make sure that your contact information and email address are correct and up to date. Check your personal information to make sure it's correct. Also, check that any spam blocking software you have installed doesn't prevent a buyer from communicating with you.

  • Plan for alternate computer access. If you have computer or connection problems, or need to be away from your computer, you can access your eBay account using any device or computer with internet access. For example, you can monitor your listings through My eBay using our mobile app.

  • Use My eBay to track your listings. Learn more about managing your selling activity.

Maintain buyer satisfaction

  • Establishing and maintaining buyer satisfaction helps you build a solid reputation as a trustworthy seller on eBay. Ultimately, a good reputation helps drive your sales activity.

  • Providing great service is key to your selling success. Keep in mind that sellers offering eBay Premium Service will have their fixed price listings promoted in Best Match, and sellers who don't meet the seller performance standards will have both their auction-style and fixed price listings demoted. Learn more about improving your detailed seller ratings.

  • Providing great customer service and reasonable prices and P&P costs are key in determining your position in Best Match.

  • Good practices that help you promote buyer satisfaction include:

    Accurately describing the condition, size, and quality of the item
    Have a clear returns policy. If you accept returns, specify a return policy for international sales within the Item Description, if it's different from your return policy for sales to buyers located in your country.
    Honouring original terms when you accept payment for an item at the end of a successful sale
    Promptly sending the item with appropriate packaging, including a packing slip after payment has been received
    Responding promptly and courteously to questions from the buyer
    Communicating with the buyer about when the item will be sent
    Issuing refunds in a timely manner if you accept returns or when there are problems with delivery
    Quickly resolving problems directly with the buyer so the buyer doesn't have to contact eBay. If a buyer does open areturn or refund request, reply quickly and address the buyer's concerns.

After sales customer care

  • Following up on a sale shows customers how much you value their business and encourages repeat business.

  • Consider offering advice on post-purchase care of products:

    We recommend you advise customers to register their gas or electrical appliances with the manufacturer so they can be informed of any important product safety updates.
    If you sell domestic appliances such as washing machines, fridges or ovens, your UK customers can easily register these at the Register my appliance portal.

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