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Getting Started with eBay Shops

With an eBay Shop, you can display all your listings, regardless of format, in one convenient location. You can create and personalise your own eBay shop window with a unique website address.

It will help you to get started to review some basic information about selling with a Shop on eBay.

Before you decide to open an eBay Shop:

  • Review the requirements to open an eBay Shop

  • Consider your overall experience with eBay, listing volume and selling goals. Sellers who have the best results from having an eBay Shop are those high-volume and more experienced sellers who are committed to growing their sales and expect to have a part-time or full-time business on eBay. Find out about how you can use eBay Shops to grow your business.

  • If you're new to eBay, please be aware that listing and selling allowances may apply to new accounts to help monitor selling practices. eBay Shop subscribers who have an allowance placed on their account may not have access to the full benefits of their Shop. Learn more about listing and selling allowances and how to increase your allowance.

Selling with eBay Shops – basic steps

Step 1: Subscribe to eBay Shops

An eBay Shop is designed to help dedicated sellers maximise their business on eBay and the internet. Your monthly fee gives you access to eBay Shops tools that you can use to build, manage, promote, and track your business.

  • You will need to choose a subscription level. Your decision depends on your needs and short-term goals. Learn more about the benefits of each subscription level.

  • You will also need to choose a Shop Name. The name you choose determines your Shop's website address (or 'URL').

To sign up for an eBay Shop, go to the Subscribe to Shops page.

Step 2: Set up and design your eBay Shop

The next step is to set up, design, brand, and customise your Shop. Making your Shop appealing, unique, and easy for buyers to browse and buy increases your chances for success. Learn more about personalising your Shop:

Tip: To get recommendations and make changes, use the Quick Store Tuneup tool in My eBay when you click the 'Manage My Shop' link.

Step 3: Start listing your items

Now that you have your Shop set up, start selling. eBay Shops sellers can list in two formats: Auction-Style and Fixed Price. All listing formats automatically appear in your Shop and can be created using the Sell Your Item form, Selling Manager Pro, or your favourite listing tool.

Step 4: Manage your eBay Shop

Once your Shop is set up and you have started listing, learn how to be a better seller. Use Shop features, such as placing your Shop on holiday or learn how to promote other items in your Shop.

Step 5: Market Your eBay Shop

Create interest in your Shop by making sure buyers not only find your Shop, but have a reason to keep coming back. For example, you can put certain items on sale with Markdown Manager. You can also send out email newsletters to highlight new or seasonal items.

Key Concepts about eBay Shops

  • All of your items appear in your eBay Shop, no matter which selling formats you choose - Auction-Style, Fixed Price or Classified Ad.

  • Once you set up your eBay Shop, you manage your eBay Shop using My eBay or Seller Hub. For example you can change your Shop's name and categories.

  • Rules for selling apply to eBay Shops. Make sure you review selling policies to avoid problems with your listings.

  • Taking the time to make simple improvements to your eBay Shop makes your Shop stand out. Adding a logo, custom header, and navigation can give your shop a professional, polished look and makes it much easier for buyers to find items in your Shop.

  • Promoting your eBay Shop can really boost your sales. Learn how to promote your Shop.

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