2 min overview

Rules for sellers – overview

Our policies are designed to help create a fair and safe trading experience for all eBay users. As a seller, you're responsible for regularly reviewing and complying with eBay's selling policies, and for meeting your obligations as set out in our User Agreement.

Rules for sellers

eBay's policies help to create a safer, fair and enjoyable trading experience for all eBay members. As a seller, you are responsible for reviewing and understanding eBay's selling policies, as well as all applicable laws and regulations outlined in the user agreement.

We recommend that you learn about eBay's selling policies before you list an item. This will help you to avoid accidentally breaking rules. Also, eBay's selling policies are updated often to address emerging issues, so it is important to check them regularly for changes.

Make sure you follow these guidelines. If you don't, you may be subject to a range of other actions, including limits of your buying and selling privileges and suspension of your account.

Solve a problem

I'm not sure whether the item I'm selling is allowed on eBay

There are some items that, due to legal restrictions and other considerations, aren't allowed or can only be listed under certain conditions. If you're not sure whether your item is allowed, you can learn why some items are prohibited or restricted and view a detailed list of items you can't sell.

eBay removed my listing and I don't know why

First, check your email. If we end a listing we send the seller an email explaining why. If you don't see it, check your spam folders. Find out more about the reasons eBay removes listings

eBay removed my listing for violating a copyright or trademark (VeRO) and I don't know why

eBay works with copyright and trademark holders to remove listings from our site if the rights owner requests it. This can happen even if the item you are trying to sell is genuine. If you have questions about why an item was removed, contact the rights owner that requested the removal. You can find this information in the email we sent you. Find out more about our VeRO programme



Rules for everyone - overview

These policies apply to all eBay members

Prohibited and restricted items – overview

Find out what items can and can't be listed

Rules for listings

Find out what you should and shouldn't do when you list an item. For example, find out how to write a listing that accurately and completely describes your item.

Rules about intellectual property – overview

We will remove listings that have the potential to violate certain copyrights, trademarks or other rights. Intellectual property owners can report listings as part of eBay's Verified Rights Owner (VeRO) Programme.

Accepted payments policy

Learn about the forms of payment that sellers can accept from buyers

Seller performance standards

We hold our sellers to high standards on eBay, and you should ensure you learn about them before you start selling

Shill bidding policy

Sellers can't bid on their own item to drive up its price, or have family members, roommates or employees bid on their item

Unpaid item abuse

Sellers can't request a final value fee credit on a transaction if the buyer paid for the item

Tax policy

Sellers are legally obligated to pay relevant fees and taxes on their eBay sales

Contact Information policies

Sellers must follow eBay's rules about displaying their contact information in a listing. Business sellers on eBay.co.uk are required by the Electronic Commerce (EC Directive) Regulations 2002 to display their contact details.


How to

How to report inappropriate trading

Find out what we can investigate and the actions we'll take

Selling with improved results

Find out how to create better listings that follow the rules

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