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Images and text policy
When creating listings or product pages, members should write their own description and take their own photos. Buyers like to see images and descriptions that accurately represent an item they are purchasing. Learn more about adding photos to your listing and writing a good title and description.
If you use text or an image that was created by someone else, be sure that you have permission to use the text or image from the rights owner or creator.
If your image or text is being used by another member
You may contact the other member to ask if they'll remove your image or text from their listing.
Keep in mind, when you create a listing or product page you give eBay and it's members permission, through our user agreement, to use your images and product details. Your content may be added to the eBay product catalogue, at our discretion. Content added to the catalogue may be used by other sellers in their eBay listings.
What are the guidelines?
Your listing or product page should follow these guidelines.
If you're not using pictures or text from the eBay product catalogue, you should use your own when creating a listing. If you're using someone else’s photos and text, make sure you have permission from the rights owner or creator.
How eBay Protects intellectual property rights
We developed the Verified Rights Owner (VeRO) Programme to facilitate cooperation between eBay and rights owners protecting their intellectual property rights.
Learn more about how eBay protects intellectual property rights and how rights owners can report intellectual property infringements.
Sellers must accurately represent the items they are selling.
It may be considered copyright infringement if you copy and use images and text without permission from the rights owner or creator.
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