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Rules about intellectual property - overview


We're committed to providing a safer place to buy and list items, as well as assisting third parties in protecting their intellectual property rights. When someone uses other people’s intellectual property—such as copyrighted material and trademarks—in an unlawful way, it's considered infringement, which is against the law and eBay policies.

Before listing items on eBay, be sure to read and follow our rules below and our guidelines on creating legally compliant listings.

Rules that affect what you can list on eBay


The following items are restricted or prohibited because they may infringe on intellectual property or other proprietary rights of third parties. Click each link for more information.

Not allowed

The following items aren't allowed on eBay. Click each link for details on our policies.

Rules that affect how you can list items for sale


Not allowed

 In a listing, eBay members cannot:

  • Include authenticity disclaimers or deny responsibility for the items offered in their listings

  • Use images or text copied from other websites or internet searches in your listing or product pages, unless the owner or creator has given you permission

eBay VeRO Programme: Reporting listing violations

We created the Verified Rights Owner (VeRO) Programme so intellectual property owners could report listings that infringe their intellectual property rights. It is in eBay’s interest to ensure that infringing items are removed from the site, as they erode the trust of our buyers and good sellers.

Here are some of our basic guidelines on what to do:

If you're the Verified Rights Owner

Only intellectual property rights owners can report eBay listings that infringe their copyright, trademark, or other intellectual property rights. If you are a rights owner, you can file a report from the VeRO: Reporting an Infringement page.

If you're not the rights owner

Even if you're not the rights owner, you can still help by getting in touch with the owner and encouraging them to contact us.

Some rights owners who participate in the VeRO programme have created a participant page so you can find out more about their products and legal positions. Though not all VeRO participants have a page, those that do can be found at our VeRO participant pages.

If your listing was removed

We encourage you to take our intellectual property tutorial to learn how to avoid having your listings removed because they are alleged to infringe on the intellectual property rights of third parties .

If you believe your listing was removed in error, learn more about how eBay protects intellectual property (VeRO). For more information, visit the following pages:

Contact Customer Support

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